Hook curiosity
Do viewers immediately want to know what happens next?
Audience Lab
Audience Lab
Audience Lab turns storytelling reels into an IP testing engine. Before stories become expensive films or series, Amalgam tests hooks, emotional questions, genre appetite, and audience curiosity through public-facing creator-led videos.
Testing IP in public
A story first has to survive as narration.
A story first has to survive as a human-to-human narration. If people stop scrolling, ask what happens next, debate the premise, or emotionally react, that signal becomes part of the development process.
What we measure
Retention
Does the story hold attention beyond the first reveal?
Emotional reaction
Do viewers feel fear, anger, shock, empathy, discomfort, or hope?
Comment signal
Are people asking for the next part, debating character choices, or proposing theories?
Expansion potential
Can the idea grow from reel to miniseries, anthology episode, feature, or franchise world?
10M+
Organic Views Across Story IP
Audience-tested hooks across thriller, horror, mystery, and emotional storytelling formats.
House on Elgin Road
Galat Cab
Raat Ka Paani
Audience Lab
Public storytelling identifies which hooks create curiosity.
Audience Lab
Audience response sharpens the story question before packaging.
Audience Lab
Craft judgment decides what deserves to become screen IP.
Test a story world before it becomes expensive.
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